objectified

oh oh!! I've been seeing that logo everywhere but I didn't realize what it was. Watch me be completely out of the loop... but new movie from the maker of Helvetica!




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"Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them. "